Services
Our four service lines cover the full content lifecycle — from strategy and pipeline architecture to team capability-building and live performance reporting.
A Kingsley & Mercer engagement is a structured, time-boxed programme — not an ongoing retainer with no clear output. Over eight to sixteen weeks, we design, build, and hand over a fully operational content production system. At the close of each engagement you receive a documented editorial strategy, a configured project-management workspace (Notion, ClickUp, or your preferred tool), an SEO-linked analytics dashboard in Looker Studio, and a trained internal team capable of running the system without us. We work best with businesses that already produce some content but lack the systems to scale it profitably. Our typical client is a marketing team of two to eight people who need to punch above their weight without hiring a full editorial department.
Each service can be engaged individually or combined into a full Content Factory package at a reduced composite rate.
A four-week intensive that produces a complete editorial strategy: audience persona documentation, full-funnel topic cluster map, keyword ownership matrix, 90-day publishing calendar, and a brief template library. Delivered as a structured Notion workspace your team inherits immediately. Typical engagement: €4,500 fixed fee.
We interview every stakeholder in your content process, document the current workflow, identify bottlenecks, and rebuild the pipeline as a set of automated templates and SOP documents. Deliverables include a full process map, a project-management board with pre-built task templates, and a style guide. Typical engagement: €5,200 fixed fee.
A six-session onboarding programme for your in-house content team, run either on-site in your office or remotely over video. Sessions cover strategic brief-writing, SEO-driven topic research, editorial quality standards, CMS workflow, and performance review rituals. Each participant receives a certificate of completion. Typical engagement: €3,800 fixed fee.
We configure GA4 event tracking, connect Google Search Console, link your CRM's lead-source data, and build a Looker Studio dashboard that attributes revenue and pipeline to specific content clusters. You receive a live dashboard, a monthly interpretation report template, and a 90-minute training session. Typical engagement: €3,200 fixed fee.
When all four service lines are combined into a single engagement, the scope expands: you receive a dedicated project lead, a consolidated delivery timeline of ten to fourteen weeks, and a unified handover document that connects your editorial strategy to your pipeline, your team training plan, and your analytics framework. Clients who take the full package consistently report the fastest time-to-ROI because every component is designed to work together rather than bolted on sequentially. The full factory package is available at the Pro and Enterprise tiers on our pricing page — and it includes two months of post-launch monitoring at no additional cost.
“We engaged Kingsley & Mercer for the Pipeline Architecture service after years of content chaos — briefs in email, approvals on WhatsApp, and no version control on our articles. Within three weeks of handover we had cut our average article production time from nine days to three. By month four we were publishing twice the volume with the same two-person team.”
Ronan Fitzgerald, Content Director, Carlow FinServ Group
No — and that is intentional. Our job is to build the system that makes your team exceptionally productive, not to create a dependency on our writers. We do help you define the brief templates and quality standards, and we can recommend vetted Irish freelance writers if you need extra capacity during the transition.
Individual service lines run four to six weeks. The full Content Factory package — all four lines combined — runs ten to fourteen weeks depending on the size of your team and the complexity of your existing content setup. We always deliver a phased plan with milestones before any work begins.
Yes. We have configured content pipelines on WordPress, HubSpot CMS, Webflow, Ghost, and several headless setups. For project management we prefer Notion or ClickUp but can adapt to your existing stack. The analytics layer requires GA4 and Google Search Console at minimum — both are free to set up.
Our deepest experience is in B2B SaaS, legal and professional services, financial advisory, and e-commerce. We have also delivered successful engagements in B2B manufacturing and not-for-profit communications. If your business produces content aimed at a defined commercial audience, our systems will work for you.